Ashley Olsen in July 2011, BeautyMint with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October 2011, ShoeMint with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden, HomeMint with Justin Timberlake and interior designer Estee Stanley in May 2012, and intiMINT with Brooke Burke-Charvet in June of 2012. Each site offers a subscription shopping model with personalized product recommendations for its members from their respective celebrity and expert.

BeachMint recently announced a $35 million funding round led by Accel Partners, with participation from Goldman Sachs, New World Ventures and Millennium Technology Value Partners, with existing investors NEA, Trinity, Scale, Anthem, Lightbank (the founders of Groupon) and NALA Investments participating as well. This brings BeachMint’s total funding to over $80 million.

Each of BeachMints online brands offer its members exclusive products that have been conceived through an authentic relationship with its celebrity designer and expert. Members have access to creative original content, personalized style advice and a curated assortment which changes on a monthly basis while consistently presenting a significant value over comparable items available elsewhere..