Overview

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Total Equity Funding
$1.95M in 2 Rounds from 3 Investors
Most Recent Funding
$1.95M Seed on May 1, 2012
Headquarters:
Chicago, IL
Description:
BCKSTGR, an authenic way to engage and influence today's digitally connected consumers through virtual currency, rewards, and gamification.
Founders:
Categories:
Loyalty Programs, Social Media, SaaS, Virtual Currency
Website:
http://bckstgr.com
Social:

Company Details

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The company was acquired in 2014.

BCKSTGR™ was a technology platform developed for leading brands and media properties to uniquely engage and influence today's mobile and socially connected consumer. BCKSTGR delivered a toolbox of digital solutions that included online loyalty rewards, virtual currency, and gamification, that gathered data intelligence and behavioral information for use in predictive analytics and real time marketing campaigns.

United MileagePlus retained a significant ownership stake in BCKSTGR and was a partner in its consumer facing (namesake) platform.

Funding Rounds (2) - $1.95M

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DateAmount / RoundValuationLead InvestorInvestors
May, 2012$1.95M / Seed2
Apr, 2012undisclosed amount / Seed1

Current Team (3)

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Offices/Locations (1)

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  • Headquarters

    Chicago, IL

    USA

Images (1)

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