commercialization. bb7 believes in a comprehensive, holistic approach to product development. That is why we have so many capabilities under one roof (research, design, mechanical engineering, electrical engineering, systems engineering, software development, prototyping, product/material testing, and commercialization.) Our teams have worked on subatomic particle research equipment in Antarctica, integrated Nobel Prize-winning technology into a medical device, and transformed a major consumer category with disruptive new technology.