Company Performance Metrics
- Bryan O’Keeffe: COO
- Kate Boyle: CEO and Founder
We partner with bestselling children's authors to send monthly letters from a magical, globetrotting cat, called Banjo Robinson.
USP - Banjo Robinson supercharges reading and writing engagement in children aged 4-9. (9/10 children will write back to him.) - First to market with a children’s subscription sent from a make-believe character
- the magic of Father Christmas / the Tooth Fairy, all year long, privately owned. - We're the cheapest children’s subscription in the US or UK, positioned for mass market, but we pack a punch in terms of value: screen-free, multidisciplinary learning, that feels like a game. - First to market with a children’s book and plush toy which breaks the 4th wall - where the hero sends letters to you in real life. A unique solution for reluctant writers - there is currently nothing on the market (or in classrooms) that gamifies picking up a pen, and writing. - Disruptive within children’s publishing - a new way to introduce your child to reading, with an emphasis on imaginative play and SEL. - The vision is big: Foreign language co-editions in Europe, S. America, English Language Learning (ELL) in Asia. - Banjo Robinson has sent 120K letters to children in 41 countries around the world, and is repped by UTA in Los Angeles across Books, Television and Licensing.