Company Performance Metrics
Mark Ianni: Chief Merchandising Officer and Executive Vice President- Charles R. Daniel: Chief Financial Officer and Executive Vice President
Bakers Shoes is a mall-based, specialty retailer of distinctive footwear and accessories for young women. Their merchandise includes private label and national brand dress, casual and sport shoes, boots, sandals and accessories. As of January 3, 2004, they operated 215 stores in 36 states, of which 185 are Bakers stores and 30 are Wild Pair
stores. Their Bakers stores' buying teams constantly modify their product offering to reflect widely accepted fashion trends focusing on women between the ages of 12 and 29 who demand quality fashion products. Based on their analysis of their competitors, they believe that their Bakers stores are the only nationwide, full-service retailer specializing in moderately priced footwear for this segment. Their Wild Pair stores offer edgier, faster
fashion-forward footwear that reflects the attitude and lifestyles of both women and men between the ages of 17 and 24.
