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Underknown Logo
Underknown Growth Score
72
CB Rank
111872
Heat Score
49
Underknown is a digital factual media company.
Founded
obfuscation
PrivateGrant Toronto, Ontario, Canada251-500 www.underknown.com
Digital Media
Media and Entertainment
Overview

Underknown
Total Funding
obfuscation
Growth Score
72
Heat Score
49

Total Funding
obfuscation
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Grant raised
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Growth Score72
-10 pts
in past quarter
Heat Score 49
0 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About Underknown

CB Rank
111872
Underknown is a digital factual media company.
Founded
obfuscation
PrivateGrant Toronto, Ontario, Canada251-500 www.underknown.com
Digital Media
Media and Entertainment

Funding Rounds

Grant
OBF
in
obfuscation
Seed
OBF
in
obfuscation

Key People

  • Photo of Steve Hulford
    Steve Hulford: Publisher, Co-Founder & CEO
    Past Role: CrowdSpark, Global Chief Technology Evangelist

Details

Legal Name Backyard Media Inc.
Also Known As Underknown
Operating Status Active
Company Type For Profit
Founders  Steve Hulford
About the Company
Underknown is a digital-first media company that specializes in creating short-form web series for social video platforms. Its mission is to create fun, engaging, educational content that educates the world about science and the humanities. Underknown is a Toronto-based global multiplatform digital video company.
Contact Email steve@underknown.com
Predictions & Insights

Growth Insight

See this Growth Insight
Underknown is
Lorem
 to be growing
Top Contributing Factors
Recently Raised Funding

Growth Prediction

See this Growth Prediction
Top Contributing Factors
Runway Speculation

Products & Services

Animalogic
A YouTube channel offering educational video series about animals, plants, and prehistoric life, hosted by experts in related scientific fields.
What If Kids
A curriculum-based educational video series for children in grades 1 to 4, featuring a 3D animated host exploring science topics through hypothetical questions.

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Financials

Company Funding

Total Funding Amount 
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Number of Funding Rounds 2
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
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Grant - Underknown Logo
Grant - Underknown
1
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Canadian HeritageGrant
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Grant - Underknown Logo
Grant - Underknown
1
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Canadian HeritageGrant
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Grant - Underknown Logo
Grant - Underknown
1
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Canadian HeritageGrant
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Grant - Underknown Logo
Grant - Underknown
1
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Canadian HeritageGrant
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Grant - Underknown Logo
Grant - Underknown
1
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Canadian HeritageGrant

Funding Rounds

Total Funding Amount 
obfuscation
Number of Funding Rounds 2
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Grant - Underknown Logo
Grant - Underknown
1
obfuscation
Canadian HeritageGrant
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Grant - Underknown Logo
Grant - Underknown
1
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Canadian HeritageGrant
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Grant - Underknown Logo
Grant - Underknown
1
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Canadian HeritageGrant
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Grant - Underknown Logo
Grant - Underknown
1
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Canadian HeritageGrant
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Grant - Underknown Logo
Grant - Underknown
1
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Canadian HeritageGrant

Investors

Unlock company funding data, including rounds, dates, amounts, and investors.
Investor Name  
Lead Investor  
Funding Round  
Partners  
Canadian Heritage Logo
Canadian Heritage
Yes
Grant - Underknown Logo
Grant - Underknown
—
Canadian Heritage Logo
Canadian Heritage
Yes
Grant - Underknown Logo
Grant - Underknown
—
Canadian Heritage Logo
Canadian Heritage
Yes
Grant - Underknown Logo
Grant - Underknown
—
Canadian Heritage Logo
Canadian Heritage
Yes
Grant - Underknown Logo
Grant - Underknown
—
Canadian Heritage Logo
Canadian Heritage
Yes
Grant - Underknown Logo
Grant - Underknown
—

Investments

Number of Acquisitions 2

Investment Breakdown

Number of Acquisitions 2
Market Intelligence
People
View Profiles & Contacts
Headcount 251-500 Employee Profiles 1 Board Members and Advisors 1 Contacts 22

Employee Profiles

Board Members and Advisors

News

News and Press

News•Nov 28, 2025
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News•Mar 13, 2025
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News•Nov 11, 2024
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News•Nov 11, 2024
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

5,968
-39.39%
 in past month

IT Spend

$5.6MThis year, Underknown is projected to spend $5.6M on IT, according to Aberdeen.

Actively Used Products

10Underknown uses 10 technology products and services including HTML5, jQuery, and  Wordpress, according to G2 Stack.

Active Website Tech Count

63Underknown is actively using 63 technologies for its website, according to BuiltWith. These include IPhone / Mobile Compatible, Viewport Meta, and  HSTS.
Sub-Organizations
Frequently Asked Questions

Where is Underknown's headquarters? Underknown is located in Toronto, Ontario, Canada.Who invested in Underknown? Underknown has 8 investors including Canadian Heritage and  Southwestern Ontario Angel Group.When was the last funding round for Underknown? Underknown closed its last funding round on
obfuscation
from a Grant round.Who are Underknown's competitors? Alternatives and possible competitors to Underknown may include BBC Studios, Paramount, and  National Geographic.How much funding has Underknown raised to date? Underknown has raised
obfuscation
.
Who We Are
What We Do
Helpful Links
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