Overview

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Status
Acquired by on July 5, 2011
Total Equity Funding
$1.32M in 4 Rounds from 10 Investors
Headquarters:
San Francisco, CA
Description:
BackType is a marketing intelligence platform that helps brands and agencies understand the business impact of social media.
Founders:
,
Categories:
Advertising
Website:
http://www.backtype.com
Social:

Company Details

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Founded:
2008
Employees:
2 in Crunchbase

BackType is a marketing intelligence platform that helps brands and agencies understand the business impact of social media. BackType also powers social features for over 100 companies, including The New York Times, Slideshare, Automattic (creators of WordPress), Bit.ly and more.

Funding Rounds (4) - $1.32M

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DateAmount / RoundValuationLead InvestorInvestors
Feb, 2014undisclosed amount / Venture1
Mar, 2011$1M / Seed9
Jan, 2009$300k / Seed1
Jun, 2008$15k / Seed1

Current Team (2)

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Board Members and Advisors (1)

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Products (1)

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  • BackType is a marketing intelligence platform that helps brands and agencies understand the business impact of social media.

Competitors (3)

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  • OneRiot is a network of mobile apps that analyzes mobile social media activity to determine audience characteristics.
  • TweetMeme is a service that aggregates, filters and curates trending topics on Twitter for the users.
  • UberVU offers an insights-driven dashboard for customers to observe key conversations, connect with customers, and report their success.

Offices/Locations (1)

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  • Headquarters

    542 Brannan St.

    San Francisco, CA 94107

    USA

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