Company Performance Metrics
Justin Romano: CEO & Creative Director
Face-to-face conversations with your friends are not documented and neither should your conversations online. People are pressured to censor their thoughts and mask their identities online because they are afraid that their past will return to haunt them while old and irrelevant content diminishes value in online social platforms.
They believe
that all interactions with friends should be left in your memory banks and undocumented. All shared posts on Backspace delete from their servers in 24 hours. Interactions from friends have the ability to increase the lifespan of your posts. Express yourself with short videos, photos, and messages. Their users are teenagers and college students. These are the people who are most likely to have their reputation damaged due to a social network; costing them jobs and hurting relationships. This age group is most likely to share and socialize with others using a mobile device/app. They are a community of people who care about real relationships.
