Company Performance Metrics
Back To Process provides SaaS-based CRM software, custom software development, websites, and digital marketing services for travel and other service-based businesses. The company develops a travel-focused CRM platform that supports lead management, sales tracking, booking workflows, operations, accounts, helpdesk, employee reporting, and MIS and
forecasting. Its SaaS tools connect to marketing channels such as Facebook Lead Ads so that clients can capture, assign, and follow up on leads inside a central dashboard. Back To Process also designs and develops business websites, including booking and payment features, and offers SEO, social media, email, and online advertising services. Its offerings are intended for travel agencies and similar businesses that need structured processes for sales, operations, accounts, and customer support across branches and teams.