It runs themed competitions, hackathons and mentorship periods where teams work with advisors, industry experts and mentors to refine their solutions. Finalists participate in training activities such as Energiser Week, advisory programmes, user-sharing sessions and showcase opportunities at exhibitions like ICT Expo and InnoEx. The contest also provides exposure to government departments, investors and corporate users and facilitates pilot use cases and market access. Through these activities, B4B Challenge supports the development and adoption of data-driven and AI-enabled solutions across multiple industries.