Company Performance Metrics
B2C Jewels is a leading U.S. e-commerce fine jewelry retailer, founded in 2004 and headquartered in New York. Co-founded and led by CEO Jay Reshamwala, the company has served 20,000+ customers with certified diamonds, engagement rings, and bridal jewelry — earning top ratings across major review platforms (Trustpilot, ResellerRatings, BBB) over a
22-year track record.
Specializing in consumer-direct fine jewelry — typically 25-50% below mall and chain jewelers — B2C Jewels offers loose certified diamonds (natural and lab-grown), custom engagement ring design, and bridal jewelry, backed by 30-day no-questions-asked returns, lifetime upgrade, price match guarantee, free shipping, and one-year warranty.
Beyond commerce, B2C Jewels publishes an extensive educational library on diamonds and fine jewelry — providing free, openly accessible consumer guidance in a market where pricing transparency has historically been limited.
