Company Performance Metrics
Neha Shah: Co Founder
ayu is a passion project. When we started to introduce concepts like savings vs. spending vs. investing vs. giving back to our 8-year-old, he started to respond well. We did not give him a traditional “piggy bank” – instead we created a simple digital piggy bank for him on our laptop. He had the option of spending, saving, or giving back with the
digital money in his digital piggy bank. We started to see that he would track and manage his digital piggy bank smartly and diligently.
This is how ayu was born.
Our goal is to build an ecosystem that introduces and enables financial literacy and money management for kids. We have seen so many examples of generations of families that lead a debt-ridden life. In most cases, the parents don’t have the necessary financial literacy to teach their kids. Financial literacy is not taught in schools. So, for the most part, kids are unable to learn this very important subject and thus break out of the “debt cycle”. This is what we aspire to fix.
Our vision is to enable our holders to learn, spend, save, invest and give back directly on our ayu platform.
