personal experience. Solar realized he constantly created long lists of pros and cons and later used Excel spreadsheets with weighted factors to make key decisions about his family, home/personal life and career. Solar decided the world needed a formalized approach, and began researching a scientific method. LetSimonDecide.com was born.

Ayax is comprised of a multidisciplinary, multilingual team of marketers, mathematicians, researchers, psychologists and former Fortune 500 executives -- you might call them refugees from the world of traditional thinking.