recommendations, dynamic item ordering, and context-aware upsell suggestions. The platform includes tools for branding, dietary and allergen visibility, and analytics on item performance and menu interactions. It also offers guest CRM capabilities such as automated visit follow-ups, birthday messages, reactivation campaigns, and new menu announcements. Axelle Tech focuses on integrating these functions with existing POS and restaurant systems to support menu management, data processing, and guest communication in a single environment.