trust signals, calls to action, mobile usability, and speed to contact, with prioritised recommendations. It configures analytics and reporting, including enquiry logs, weekly contact-action summaries, and integrations with tools such as GA4 and Search Console. Automika also operates an AI-powered phone answering and booking service that answers missed calls in the client’s name, qualifies enquiries, and books appointments into existing calendars or booking systems. These services are aimed at UK trades and service businesses that want to convert more of their existing traffic and inbound calls into jobs and enquiries.