portals in terms of average daily unique visitors, average daily time spent per user and average daily page views in 2013, according to iResearch, a third-party research firm.

Their ability to reach a large and engaged user base of automobile consumers have made them the preferred platform for automakers and dealers to conduct their advertising campaigns. Automakers typically utilize their advertising services for brand promotion, new model releases and sales promotions. Their dealer subscription services allow dealers to market their inventory and services through their websites, extending the reach of their physical showrooms to potentially millions of internet users in China.