of demographic, occupational, personal finance, personal finance, automotive, health and wellness, life events, shopping, travel, electronics, and leisure activities. Its solutions include Authentic Recruitment, a panelist recruitment technique; and Authentic Validation, a data security and validation process that covers various security checks ranging from panel registration to post security survey analysis. The company also provides translation, data delivery, survey programming, and incentive management solutions; and market research services and tools, as well as offers programming and hosting capabilities that enable users to manage their online market research. It serves market research companies, IT professionals, small business owners, consumer markets, and business decision makers. The company was founded in 1998 and is based in New York, New York.