89
Growth Score
pts
Heat Score
86 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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4469563
Auroma sells direct-to-consumer Eau de Parfum fragrances and multi-bottle bundles inspired by designer scents.
About the Company
Auroma sells direct-to-consumer fragrances inspired by well-known designer scents. The company formulates all products as Eau de Parfum and offers a wide catalogue for men, women and unisex use. Auroma focuses on alternative versions of popular perfumes and aftershaves, delivered through an online store with UK-wide shipping. Customers can purchase
single bottles or choose flexible multi-bottle bundles that allow mixing and matching different scent profiles. The brand manages its own ecommerce operations, including order processing, tracked delivery options and an online returns portal. Auroma also runs an affiliate programme and uses review platforms and social channels to gather feedback on its fragrance range.
