Company Performance Metrics
- Past Role: Fridom, Co Founder
AUNICA is the 'de facto' leader in Digital Marketing Solutions company in Brazil, with a complete track-record of Customers Media Management/Performance, Extreme Data-Analytic's/Data-Strategy, Sales and Leads Programs, Multi-channel Data Integration, Back/Front-Office optimization programs and layers of visualization
and socialization of insights and reports.
Our customers are top Local/Global Advertisers, E-commerce's, Publishers and Media Groups. They rely on a solid and capable partner to delivery intelligence/strategy and operation capabilities with global technologies. Our proved long-term partnership model (in some cases exclusively) with players like Adobe, PubMatic, Google, Adform, Signals, LiveIntent, Anametrix and others, helped them build market-share, relevance and revenues in a very competitive market. All Partners we did 'tropicalize' (Tropical+Capitalize and not only making it 'tropically' ready), were either sold or merged, accounting for more than $10B in transactions since 2005.
First reason we grew in revenues every year is our People. We always have the best. Second, is the innovation, which includes: Full Screen Interactive Rich Media (2000); Internet + TV with Ibope/Nielsen study (03), Engagement Metrics Report (05); Real-Time Analytic's deploy (07); BT+Retargeting (08); Attribution Channel reporting (09), Mobile Measurement (10), SSP's (13), etc.
We operate in Brazil - São Paulo, Brasilia and Porto Alegre, with Sales offices in Rio, Brasilia and Miami, and a team of 80+ highly skilled professionals from Data, Planning, Developers to Financial specialists. Digital today also operates as stock markets. So, balance is key between creativity and data, what people call today Science + Arts.
In 2012 our CEO was named by Proxxima/M&M, the most important trade magazine, #15 of the most innovative Brazilian professionals in digital. AUNICA is a founding member (and VP) at IAB Brasil, and active in ABRADI, ALMADI and ABEMD.