Our powerful AI engine notices users’ likes and dislikes, so over time, Audio Design Desk gets to know each user’s taste. It comes bundled with over 20,000 sounds embedded with patent-pending Sonic Intelligence™, which makes our groundbreaking technology possible. Audio Design Desk’s intuitive and innovative content creation tools empower filmmakers, sound designers, composers, and creators to produce cinema-quality compositions at the speed of thought, giving them a level of creative control that is unmatched by any other software.

Here’s how it works: Every sound in the add.app library is assigned identifying characteristics and carries an embedded sync point, which means that as sounds are previewed and chosen, they automatically land on the timeline in the exact right position relative to the video. The user simply imports a video file into the app and presses keys on their keyboard—H for hits, R for rises, D for drones, or users can assign sets of sounds to their numeric keys. The user can then strike the keys to position sound elements in real-time while watching the video playback—in effect, using the QWERTY keyboard like a Smart Sampler. For users who would rather select audio manually, add.app can search, audition and place sounds right from the timeline, completely eliminating the need to parse through libraries, import sounds and then find where they sync.

Once a composition is set, add.app understands where sound connects to video and, by adjusting replacement criteria such as intensity, complexity, genre or feel, Audio Design Desk can use its Sonic Intelligence™ to instantly turn a single composition into infinite alternates without losing sync. Perhaps the most mind-blowing of all, add.app uses Artificial Intelligence (AI) and has built the foundation for Machine Learning (ML) to understand which sounds a user likes and which sounds they reject so, over time, add.app will learn and adjust to its user’s taste.

add.app seamlessly integrates with the industry’s leading NLE software, including Adobe Premiere Pro, Apple Final Cut Pro, Apple Logic, DaVinci Resolve, Avid Pro Tools, and Avid Media Composer, with frame.io integration coming soon. add.app also works with hardware controllers like the Elgato Stream Deck, which makes the process of adding sound effects via keystrokes even easier.

Audio Design Desk is a SXSW Innovation Awards Finalist and winner of a 2020 NAB Show / Pro Sound News Best of Show Award. Already being used by editors at Netflix, Hulu, and Amazon Prime Originals, add.app is fueling creativity everywhere.

WHAT PEOPLE ARE SAYING Academy Award-nominated editor Matthew Cooke: “There isn't another piece of software that allows you to instantly create at this level of professionalism.” Sound Effects Editor of ZERO DARK THIRTY Jamie Hardt: “Audio Design Desk is the tool I’ve been looking for my entire career.” Mix Magazine: “Expertly designed,” “groundbreaking application that significantly speeds up the act of accurately adding sound effects and music to picture” ProAudioFiles: “A new paradigm for audio post production” Redshark News: “A breathtakingly effective idea for sound designers” Pro Video Coalition: “Represents an entirely new breed of Digital Audio Workstation—or DAW—that uses AI-assisted content creation tools to enable filmmakers, editors, sound designers and creators to produce cinema-quality sound in seconds"