Company Performance Metrics
- Markus Duesmann: CEO
Audi is one of the UK’s leading premium automotive brands and our objective is to become the premium car brand by 2015. We’ll do this by designing, manufacturing and retailing some of the world's most sporty, progressive and sophisticated cars.
Our ambitious growth objectives helped us reach the key milestone of 100,000 new car sales in
2008, supported in no small part by the launch of a wealth of new models. In 2011, we in the UK increased this to over 113,000, and worldwide Audi sold more than 1.3 million new cars last year.
To sustain the technological lead embodied in our Vorsprung durch Technik philosophy, Audi plans to invest €11.6 billion, mainly in new products, between 2011 and 2015, increasing our range to 42 models, including the enhanced R8 Coupe and Spyder, RS 4 Avant and the all-new A3.
