Company Performance Metrics
Atspark is a B2B SaaS analytics platform that gives subscription businesses a single source of truth for their financial and operational metrics. We connect to billing systems, CRMs, and accounting platforms — then transform that fragmented data into 150+ actionable SaaS metrics including MRR, ARR, churn, cohort retention, LTV, NDR, and more. The
Problem We Solve SaaS companies run their business across Stripe, HubSpot, Zoho, QuickBooks, Salesforce, and dozens of other systems. Revenue data lives in one tool, customer data in another, and pipeline data in a third. Finance teams spend hours every month stitching together spreadsheets instead of making decisions. How It Works Atspark connects to 300+ data sources in minutes through automated connectors. Our data transformation engine standardizes and unifies records across systems, calculates pre-built metrics, and surfaces everything through interactive dashboards with drill-down capabilities. Setup takes under 30 minutes — not weeks. What You Get Revenue analytics (MRR/ARR movements, waterfall, growth rates), customer intelligence (segmentation, concentration risk, cohort analysis), retention metrics (NDR, GDR, logo retention), unit economics (LTV, CAC, payback period), renewal pipelines, and efficiency benchmarks (Rule of 40, Magic Number, Burn Multiple). Built for Scale Enterprise-grade security with row-level access controls, multi-tenant architecture, and SOC 2-ready infrastructure. Embed analytics into your own product or use standalone dashboards. We're building the analytics layer that every subscription business deserves — powerful enough for the CFO, simple enough for the founder.
