Random House and, The SWATCH Group, their deep knowledge contributes significantly to global organizations pursuing innovation. Opportunities to connect have become increasingly complex. Recognizing the need for organizations to navigate this complexity, they engage quantitative and qualitative methodologies to structure problems and opportunities. Using this optimal balance of processes and tools, their value creating approach facilitates innovation by maximizing possibilities which are creative and actionable. Why does this matter? Creativity and design are only as relevant as they are measurable — for creating value in business strategy and strategic innovation.