Company Performance Metrics
Astus Group provides media barter and corporate trading services that help advertisers and corporate clients fund and optimize their media buying. The company facilitates the use of clients’ products, inventory, or services to part-fund media planning and purchasing across channels such as digital, programmatic, television, print, and outdoor.
Astus Group works alongside clients’ existing media agencies so that campaigns are negotiated, planned, and implemented through standard media processes. It structures transactions that allow media owners to exchange unsold advertising inventory for goods and services, reducing direct cash expenditure. Its services are used by brands across sectors including automotive, consumer goods, electronics, tourism, and retail to align marketing budgets with available assets and stock.
