Company Performance Metrics
Astrocroft is an e-commerce retailer that trades under the Mychoice brand and focuses on domestic electrical appliances and home goods. The company sells large appliances such as washing machines, tumble dryers, dishwashers, cookers, ovens and fridge freezers, alongside smaller kitchen appliances including microwaves, kettles and grills. It also
offers kitchenware ranges such as Mychoice food storage container sets with snap-on and seal lids, as well as travel goods like suitcases and soft-sided bags. Astrocroft sources products from established appliance manufacturers and brands including Bosch, Smeg, Siemens, Hoover, Candy and Amica. Its online store and marketplace listings are aimed at residential consumers seeking household appliances, kitchen equipment and associated accessories.
