expense life insurance, health-insurance placement, and specialized designs such as premium-financed policies, executive-bonus and split-dollar arrangements, key-person coverage, and buy-sell funding. Assurna emphasizes aligning coverage, liquidity, and tax treatment with each client’s income, business structure, and estate planning goals. The firm combines a technology-enabled platform with licensed advisors to coordinate insurance, investment buckets, and tax-aware cash-flow planning for households earning $250,000 or more and for closely held businesses.