Company Performance Metrics
Bruce Hallman: Managing Director, Executive Officer
Asset Tracking Technologies, Inc. provides GPS hardware and software services to consumers, small business, and corporations to assist in locating misplaced, lost or stolen assets. They provide a variety of mini-GPS modules (hardware) that can be tracked anywhere in the world through their database, website, cell phone app, and GPS server. Their
GPS module(s) are currently in 3D modeling and prototyping phases with delivery in August 2014. Their GPS server, website, database and phone app is under development and 80% complete. A few of their products and services strategic advantages are that the units have high-quality, low cost, miniature-sizes, and portability to attach to any asset, object, person or pet that needs to be found, tracked or located.
Their product roll-out plan for 2014-2015 includes all of North America. Their 2015-2016 roll-out includes South America, Europe & Africa. Their 2016-2017 roll-out includes Asia, Australia, and Antarctica with global coverage by 2018.
They define their market in the consumer & business technology sector including satellite, GPS modules, micro-chip, semi-conductor, internet, WI-FI, with both hardware and software components. The total US consumer electronics technology revenue market size was approximately $203.5bn in 2012, and is projected to grow to $207.7bn in 2014 (U.S. CE Sales and Forecast, January 2014). They currently hold 0% of this market and believe they can capture .01% of market share by FY ending 2014 (approx. $20.8mm). The number of U.S. licensed drivers with keys exceed 210mm ($6.3bn) and registered cell phone users exceed 325mm ($9.7bn).
