Company Performance Metrics
Geraldo Maia: Co-founderPast Role: Mobly, Operations Coordinator
Mateus Delalibera: Co-founderPast Role: Mobly, Operations Manager
Asolum is Brazil's first plant factory with artificial lighting, created with the purpose of producing premium quality vegetables through the use of cutting edge technologies. Because we grow our vegetables in a super clean controlled environment, we can eradicate the use of pesticides. Through the use of hydroponics, we also substantially
reduce soil contamination. We use a combination of standard production systems and new technologies in order to achieve the highest resource use efficiency. Using hydroponics, LED lighting and smart sensing, organized in a vertical structure, our yield is up to 100 times that of a traditional farm using the same area. Our technology allows us to produce food only a few miles away from the places they are going to be consumed. This way we ensure they arrive very fresh at our customers’ tables and at the same time reduce the environmental impacts, costs and waste caused by transportation. Shortage of food is a problem we may face in the years to come, as the world's population reach 9.1 billion people by 2050. Hence, we must use new technologies that result in productivity growth and reduce food waste.
