Company Performance Metrics
Ashley Joy EE operates as the ecommerce brand of EMAkrone OÜ, focusing on the sale of Ashley Joy branded hair and personal care products. The company runs a Shopify-based online store that offers shampoos, conditioners, hair masks, oils, serums, dry shampoos, leave-in treatments, and brow and lash serum. Its catalog is organized into series such as
banana, argan and olive oil, strength, intense repair, silver and blonde care, color protect, volumizing, and children’s gentle care. Ashley Joy EE serves end consumers, providing products for needs like repair, anti-dandruff care, scalp care, volumizing, frizz control, color maintenance, and men’s and kids’ hair care. The brand sells directly through its website and supports customers in selecting routines through collections, quizzes, and editorial content.
