ARSgroup, the leading communication research agency, has helped top advertisers measure, forecast and optimize their advertising messages since 1968. The companyâ€™s extensive knowledge base and proven models have been validated through innovative, scientific research-on-research to help many of the worldâ€™s leading advertisers. ARSgroupâ€™s digital age solutions are designed to evaluate and optimize campaigns comprised of any combination of touch points. From strategy development, to all stages of creative development, to in-market validation, ARSgroup helps local and global marketers build strong brands and services, proven through independent audits to help marketers meet and exceed their business objectives. Areas of expertise include: brand strategy, all stages of creative development, campaign evaluation across all marketing and media channels, media planning and strategy, ROI, and forecasting. The company provides solutions and consulting to advertisers and agencies across traditional and digital marketing including; media mix optimization, media budget allocation, media and message connection, channel selection, digital media and emerging platforms.\
ARSgroup is certified as a Womenâ€™s Business Enterprise by the Womenâ€™s Business Enterprise National Council (WBENC).
|Jul 2, 2010||Gigaom - comScore Acquires Mobile Analyst Nexius’ Product Division|
|Feb 13, 2010||PaidContent (closed) - comScore acquired ARSgroup|
|Feb 11, 2010||Gigaom - ComScore Acquires Ad Researcher ARSgroup In All-Cash Deal|
|Feb 10, 2010||TechCrunch - comScore Reports Q4 Revenues Of $33.8 Million, Buys 42-Year Old ARSgroup|
110 Walnut St
Evansville, Indiana 47708