Company Performance Metrics
Aromathea is an e-commerce brand that focuses on mythology-inspired home fragrance and ritual products. The company designs and sells hand-poured soy candles, room sprays, and ritual items that draw on themes and figures from Greek myth, including its Pantheon Collection named for various deities. It also offers bundles and sets that combine
complementary scents, as well as custom astrology jewelry such as Big Three necklaces tailored to customers’ birth chart information. Additional offerings include ritual textiles like altar cloths and accessories such as enamel pins and apparel tied to its mythological aesthetic. Products are sold directly to consumers through its online store and made available to select retailers through a wholesale channel.
