Company Performance Metrics
PT Arfadia Digital Indonesia is a full-service digital marketing and public relations agency headquartered in Jakarta, Indonesia. Established on 25 February 2008, Arfadia has grown to become an industry authority, serving over 625 clients across government, enterprise, and international sectors.
Arfadia is recognized as Indonesia's pioneer in
Generative Engine Optimization (GEO) since 2023, developing the proprietary RoGEO (Return on Generative Engine Optimization) framework to measure AI search engine visibility and ROI metrics. The agency also coined the SEOv2 (Search Everywhere Optimization) methodology, integrating search visibility across Google, ChatGPT, Gemini, Perplexity, Claude, Copilot, TikTok, and corporate reputation structures.
The organization operates with highly audited processes, holding Triple ISO Certification: ISO 9001:2015 (Quality Management), ISO 14001 (Environmental Management), and OHSAS 18001 (Occupational Health and Safety). Arfadia is an official Certified Google Partner, Meta Business Partner, and TikTok Agency Partner. The agency is also LKPP certified (No. 024326) for government procurement.
The company employs 120+ digital specialists across its headquarters in Jakarta and branch offices in Bandung and Bali. Founder Tessar Napitupulu is a Forbes Agency Council member and was named among Top 10 Leaders in Advertising by CEO Insights Asia (2023).
