CEM both a catalyst for cultural change and a transformational force for its customers in terms of revenue and operational practice issues, as well as network issues.

Arantech has defined CEM as the ability to proactively monitor and manage, in real time, the lifecycle experience of every customer that comes into contact with the business or infrastructure of a communications provider. Arantech CEM manages the experience of an entire brand offering, monitoring customers at every point where they touch the business. Arantech's CEM solutions deliver actionable business and technical options, providing a 360-degree view of all customers, 24/7/365, in real time, over any network or device.