Company Performance Metrics
Soner Tamer: Founder and Editor-in-Chief
Turkey's authentic, high-quality and cultural content platform on car vertical.
The consumption of the content has changed, the methods of the automotive industry are still the same. Arabagen brings together Instagram generation and Y generation with automobile culture with qualified content. It also offers automotive brands a way to reach
the new generation.
At Arabagen, we produce high quality unique videos, images and written content for car fans. Our focus is on short, enlightener and qualified automotive content that Turkish Internet users need.
We deliver original and ‘native’ car content to our followers via our social media accounts, website and periodically sent emails.
When producing content, whether written or visual, we take into account the needs of the target audience in order to be high quality and highly shareable.
Our goal is to reach all the components of our audience in the most effective way.
Our vision is to reach Turkish car fans and disseminate precise information. We aim to establish a connection between our followers and the content we produce.
Automobiles are not just products for us to be tested or reviewd. They are objects for us that also have stories, souls, have special relationships, and passion. With this in mind, we are approaching automotive internet publishing.
We produce content that is aware of the subtleties of the subject, is cinematographically successful when it comes to video, gives importance to aesthetics in general, makes it feel special to its audience, is fascinating, entertaining and can be shared and exciting.
