Company Performance Metrics
Ed Robinson: CEOPast Role: NGINX, Consultant
Aptimize produces software that increases website performance by speeding up websites and intranets without the need for code changes or extra hardware.
Despite the explosion in broadband and connectivity, the physical distance between browser and server can cause websites to take up to 30 seconds to load across, or between, continents.
In the
old world people waited in physical queues, but not on the web. Online impatience seriously affects internet-based business, but few businesses realize this.
Recent research by Jupiter Research suggests a third of visitors leave a site if pages take more than four seconds to load. Forrester Research and Gartner Group report that ecommerce sites in the US alone are losing $1.1 to $1.3 billion in revenue annually due to customer clickaway caused by slow loading websites.
It's a fact that the further data needs to travel across the internet the longer it takes - by reducing the amount of data that needs to transfer between server and browser you reduce the time it takes for a webpage to load. Enabling faster websites is what Aptimize does.
Aptimize has addressed this problem with a technical breakthrough, known as ‘resource merging’ which reduces the number of ingredients that make up a webpage and hence the roundtrips necessary between browser and web server to load the page. Reducing the number of files that make up a webpage (as well as the size of the files) is reducing page load times by between 33% and 75%.
