- Acquired by Teradata on December 22, 2010
- Total Equity Funding
- $75M in 6 Rounds from 5 Investors
- Indianapolis, Indiana
- Aprimo provides an enterprise marketing management solution that enables businesses to implement and manage online marketing activities.
- Bill Godfrey
- Marketing, Cloud Data Services, Enterprise Software
Aprimo delivers technology and insight that accelerates marketing productivity and the ability of marketing to document performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's software is built on its visionary Enterprise Marketing Backbone which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation.
Aprimo is the global leader in delivering technology and insight that accelerates marketing productivity and the ability of marketing to document effective performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's software is built on its visionary Enterprise Marketing Backbone™ which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation. Aprimo Marketing Studio offers an integrated, interactive marketing solution that enables to develop, implement and manage every aspect of online marketing activities. Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Marketing Studio is designed as a true Software-as-a-Service system to tap underserved market and establish a leadership position in the emerging Online Marketing Management space aimed at mid-size and larger companies.
Funding Rounds (6) - $75MUpdate
Current Team (8)Update
|Jun 8, 2017||prnewswire.com - Aprimo Chooses Bell Techlogix for Fully Managed Service Desk and Infrastructure Monitoring and Management|
|May 1, 2017||Marketing Land - Time’s up! MarTech is here and it’s your last chance to attend|
|Mar 23, 2017||Built in Chicago - Tech roundup: Legacy.com's acquisition, Jellyvision lands $20M and more|
|Mar 21, 2017||Xconomy - Roundup: UIndy, Aprimo, STEM initiatives, IBRI at Notre Dame & More|
|Mar 18, 2017||Forrester Blogs - Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation|
|Mar 17, 2017||Marketing Land - Marketing Day: Google’s ‘unacceptable’ ad placements, influencer marketing & more|
|Mar 17, 2017||resources.aprimo.com - Aprimo Acquires ADAM Software, Bringing Best in Class Digital Asset Management to Marketing Operations|
|Mar 17, 2017||adamsoftware.net - Aprimo Acquires ADAM Software|
900 East 96th Street
Indianapolis, Indiana 46240