Aprimo is participating at Channel Live 2017 on Sep 12, 2017  

Overview

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Status
Acquired by on December 22, 2010
Total Equity Funding
$75M in 6 Rounds from 5 Investors
Headquarters:
Indianapolis, Indiana
Description:
Aprimo provides an enterprise marketing management solution that enables businesses to implement and manage online marketing activities.
Founders:
Categories:
Marketing, Cloud Data Services, Enterprise Software
Website:
http://www.aprimo.com
Social:

Company Details

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Founded:
1998
Contact:
317-803-4300
Employees:
10k + | 8 in Crunchbase

Aprimo delivers technology and insight that accelerates marketing productivity and the ability of marketing to document performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's software is built on its visionary Enterprise Marketing Backbone which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation.

Aprimo is the global leader in delivering technology and insight that accelerates marketing productivity and the ability of marketing to document effective performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's software is built on its visionary Enterprise Marketing Backbone™ which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation. Aprimo Marketing Studio offers an integrated, interactive marketing solution that enables to develop, implement and manage every aspect of online marketing activities. Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Marketing Studio is designed as a true Software-as-a-Service system to tap underserved market and establish a leadership position in the emerging Online Marketing Management space aimed at mid-size and larger companies.

Funding Rounds (6) - $75M

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DateAmount / RoundValuationLead InvestorInvestors
May, 2008$15M / Series B1
Jan, 2006$13.5M / Series A1
Jan, 2005$14.5M / Venture4
Jun, 2002$12M / Series D1
Aug, 2000$20M / Series C1
Feb, 1999undisclosed amount / Venture1

Acquisitions (3)

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DateAcquiredAmount
Mar 16, 2017Unknown
Jun 14, 2005Unknown
Jul 14, 2004Unknown

Current Team (8)

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Board Members and Advisors (1)

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Competitors (1)

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  • TraceWorks offers Headlight, a marketing campaign management SaaS-based platform for online advertisers.

Offices/Locations (1)

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  • Headquarters

    900 East 96th Street

    Suite 400

    Indianapolis, Indiana 46240

    United States

Past Team (9)

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Upcoming Event Appearances (1)

Channel Live 2017

September 12, 2017 - September 13, 2017

National Exhibition Centre, Halls, Marston Green, Birmingham, Birmingham, United Kingdom

Channel Live can Resellers, VARS and other Channel Partners openly discuss margin opportunities with vendors and solution providers.

Past Event Appearances (1)

Images (1)

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