structured process to build and market Android, iPhone & iPad apps, websites or eCommerce services. Whether its for Work-for-Hire or Start-Up Incubator services, the AppCurate process is broken into FOUR STRATEGIC WORK FLOW PHASES:

1) Ideas 2) Shape-It 3) Build-It 4) Market-It

These four strategic AppCurate work flow phases get the client / start-up co-founders on a --​> FASTER PATH TO COMMERCIALIZATION.

** AppCurate Start-Up Incubator Below **

Which AppCurate Phase is best for the client?

A Work-for-Hire client typically starts at the Shape-It Phase. On the other hand, if the client (usually two co-founders) want to sit inside the AppCurate Start-Up Incubator they typically start at the Ideas Phase.

IDEAS PHASE

Keywords: user stories

The AppCurate Ideas Phase starts by articulating and challenging the client's initial User Stories. How tightly structured is the original idea? It really doesn’t matter! Because when discussions begin it’s not uncommon for the original idea to transform, resulting from the collaboration and drafting of User Stories which, over time, get redrafted. And, all things that were original are refined.

https://appcurate.com/process/ideas

SHAPE-IT PHASE

Keywords: product and software requirements, consumer schematics, UI/UX design, 'optimism bias'​

The AppCurate Shape-It Phase 'fleshes out'​ the business proposition and fine tunes the core product features of the client's app, website or eCommerce services. We avoid 'optimism bias'​ -- where people agree for the sake of agreeing -- by continually challenging the business assumptions. Running in parallel, we strive to develop a range of documentation including, but not limited to, defensible product requirements, finalize user stories / use cases, consumer schematics, UI/UX design, software requirements in order to combat against 'optimism bias'​.

https://appcurate.com/process/shape-it

BUILD-IT PHASE

Keywords: Android or iOS app development, eCommerce, start-up

The AppCurate Build-It Phase 'tools up'​ to build the client's iPhone, iPad and Android app, responsive website or eCommerce services given the project scope is frozen. We iterate through software implementations, checking each iterative build until all stakeholders are happy with the results. We meet with the client in regular cadence, reviewing what has been built, because there are still learnings to be gained while the product is built. And, if necessary, change the requirements at the lowest possible cost.

https://appcurate.com/process/build-it

MARKET-IT PHASE

Keywords: content pipeline

The AppCurate Market-It Phase develops a content pipeline that aligns with the client's marketing tactics. We then market in the selected geographies to promote the app, website or eCommerce services. It is essential for all parties to agree when to freeze the 'Marketing Mix as a System'​ before budgets are spent.

https://appcurate.com/process/market-it

START-UP INCUBATOR

Keywords: Ideas and Shape-It phases, proof-of-concept, strategic capital, 'valley-of-death'​

The AppCurate Start-Up Incubator starts at the Ideas Phase.

The AppCurate Start-Up Incubator is a lock-box and trusted working environment transitioning from the Ideas Phase to the Shape-It Phase. We spend time with the client upfront to expand (and refine) their initial user stories, business proposition, app architecture and design. Showing investors a product increases the chances of raising strategic capital; and without proof-of-concept examples, it's not uncommon to get stuck in the so-called 'valley-of-death'​.

AppCurate runs through our 'valley-of-death'​ diagrams with the co-founders.

https://appcurate.com/process/incubator

CONTACT APPCURATE

https://appcurate.com/contact