engagement with fans across the globe.

Our Challenge: Mobile gaming is growing at a phenomenal rate with over 1000 games released per week across Google’s Play Store and Apple’s App Store.

There are 3.4 million apps and games currently available on the Play Store store alone. With so much choice, it’s no wonder it takes users between 15-60 minutes to manually find a game they may be interested in.

Even when a user does find a game, 72% are uninstalled after being played just twice. By using an app store, users see less than 1% of the games available to them, the majority of these from the large studios with bigger marketing budgets.

Why Now: Another 1 billion people are expected to gain access to the internet in the next 3 years through mobile. Growing up truly mobile-first they’ll discover all their entertainment, including games via their phones.

Mobile gaming has reached the point of max-saturation, the app stores are overfilled and advertising is pulling customers in every direction to download games.

The recent growth of Artificial Intelligence algorithms, combined with the mass scaling and low cost architectures provided by Amazon and Google, now allow for extremely personalised experiences, distributed across mobile phones around the world in any language.