Overview

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Status
Anchor Intelligence has been closed
Total Equity Funding
$6M in 2 Rounds from 10 Investors
Headquarters:
Mountain View, CA
Description:
Anchor Intelligence provides a real-time traffic scoring system for ad networks and search engines.
Founders:
,
Categories:
Ad Network, Advertising
Website:
http://www.anchorintelligence.com
Social:

Company Details

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Anchor Intelligence is the traffic quality solutions provider of choice among ad networks and search engines. Anchor's ClearMark, the industry's first and only real-time traffic scoring system, enables customers to increase conversions, improve traffic sources, eliminate click and impression fraud, and capitalize on high quality traffic to maximize advertiser ROI. By providing a quality score for each ad event (similar to a FICO score for credit), ClearMark provides customers with actionable intelligence to make smarter decisions about their inventory. While industry-wide CPCs have declined by approximately 13% in the past few months, Anchor's customers' average CPCs have increased by 11%. Anchor Intelligence was acquired by Comscore in March 2011.

Funding Rounds (2) - $6M

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DateAmount / RoundValuationLead InvestorInvestors
Sep, 2007$4M / Series B1
Jan, 2007$2M / Series A9

Board Members and Advisors (1)

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Products (1)

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Competitors (2)

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  • Adometry by Google offers a SaaS-based marketing attribution and optimization platform to improve return on advertising expenditure.
  • Authenticlick is a web analytics company providing web traffic quality intelligence solutions for online advertising optimization.

Offices/Locations (1)

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  • Office

    480 San Antonio Road, Suite 235

    Mountain View, CA 94040

    USA

Past Team (11)

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