inclusion of Risalat Siddique, an alumni of IBA, DU and a seasoned brand professional with multi-country experience who joined as a co-founder and investment partner for the company in 2014, the team benefitted from a Brand and Strategic Planning perspective. The company was converted into a limited company in early 2015. Since then, with the vision of the three, Analyzen contniues to reanalyze creativity’s core by seamlessly weaving science into the very fabric of communication and infusing technological advancement into the art of communication. While Ridwan Hafiz parted ways with Analyzen in 2022 to explore his other startup venture, Risalat and Sumit continue to drive Analyzen towards an extraordinary journey of advertising and technology in the fifth industrial revolution era of human-machine collaboration.