25
Growth Score
pts
Heat Score
-8 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Book publicity isn’t enough anymore – you need to amplify your message by every means possible.
About the Company
The “Oprah model” is over. It used to be that if your book got favorable publicity from a handful of A-list media, you were guaranteed a bestseller. Now a small blog with a supportive readership might drive more sales than a review in a major newspaper. A few tweets by the right people might mean more than an entire piece by a top columnist. Some
authors can get more street cred from a Reddit AMA than from a television appearance.
Or maybe not. And that’s the point: There is no one-size-fits-all formula. What we do best is create custom strategies to sell your book, not someone else’s. Our simple goal is to find the right audience for you, and to come up with a blend of traditional and “of the moment” tactics to get you there.
