Company Performance Metrics
- Dan Adams: Co-CEO & Co-Founder
- Christopher Thompson: Co-founder and Co-CEOPast Role: Bamilo, Managing Director
Amber Electric is an energy retailer and technology-driven electricity provider that supplies households with access to real-time wholesale electricity pricing. The company operates by passing through wholesale market prices directly to customers rather than using traditional fixed retail tariffs, allowing electricity costs to fluctuate based on
supply and demand conditions in the energy market. The business provides a digital platform that enables customers to monitor electricity prices in real time and adjust their usage patterns to periods when energy is cheaper and more abundant. It also integrates with home solar systems, batteries, and electric vehicles, allowing users to automate energy consumption, storage, and export decisions to optimize cost outcomes and energy efficiency.
Amber develops software tools and automation systems that support dynamic energy management, including smart scheduling features and integration with connected home energy devices. These tools are designed to help customers shift energy-intensive activities and battery charging to periods of lower wholesale prices and higher renewable energy availability. The company also supports distributed energy resources by enabling households with solar panels and batteries to participate more actively in the electricity market. Through this model, excess stored energy can be exported back to the grid during higher price periods, aligning household energy use with grid conditions and renewable generation levels.
