Company Performance Metrics
- Denis Chumachenko: CEO & Founder
Altcraft is a unified marketing management hub that brings together customer data, communications, automation, loyalty programs, and analytics within a single system.
Key capabilities:
- Unified customer profile (360° view) - Real-time event tracking - Data consolidation from multiple sources - Flexible segmentation for precise targeting
Omnichannel communications
- Email, SMS, push notifications, and messengers - Triggered and scheduled campaigns - Centralized management across all channels
Marketing automation
- Visual customer journey builder (Customer Journey Builder) - Ready-to-use campaign templates - Control groups for accurate performance measurement
Content & personalization
- Drag-and-drop editor - Dynamic content and real-time personalization
Loyalty management
- Flexible reward mechanisms (cashback, tiers, rewards) - Automatic bonus accrual based on events - Personalized offers and promo codes
Product & content personalization
- Real-time personalization (user- and session-based)
Analytics & attribution
- Cross-channel analytics - Conversion funnels and campaign analysis - Behavioral analytics and attribution
ML optimization
- Send-time optimization - Predictive audience modeling (purchase, churn, engagement)
Deployment options
- Cloud or On-Premise deployment - Full control over data storage and security - Flexible integration with existing IT infrastructure
