small share. The 90% are left with few distribution partners and channels and Altavoz has benefited over the last three years filling in where their larger competitors just didn't have the resources to tackle. Altavoz has a proprietary “Fan Heat Map” and BuyingThis(tm) technologies that provides real time market intelligence to pinpoint product for placement in brick and mortar based upon online interactions. Altavoz fills the gap for these independent labels by providing a specialized industry platform that allows for smaller quantity distribution using marketing intelligence from their “Fan Heat Map” and access to stores through a “curated” catalog.

Altavoz is building an accessible, cloud-based software platform for the 90% of content suppliers via a proprietary Distribution as a Service (DaaS) system. Through this DaaS for content distribution platform, Altavoz offers a real-time awareness capability that aggregates and analyzes industry and internal data into a ""Fan Heat Map,"" giving their suppliers and retail partners actionable, strategic sales and marketing intelligence on each product. This data will be augmented by the company's BuyingThis app, which works as a widget on suppliers’ websites or fans’ smartphones allowing fans/customers to signal that they're interested in buying a product and where.