Company Performance Metrics
- Daan van der Wiele: Co-Founder, CPO / COOPast Role: expoze, Marketing Lead
In 2015, alpha.one was born out of a clear need from marketers to make science-driven decisions about the effectiveness of their creative content.
So, we put together a team of the best data and neuroscientists to create a world-leading neuromarketing agency. We employed methods such as fMRI and EEG on behalf of some of the biggest brands in the
world to help them understand what makes effective content. However, as our clients rightly pointed out, neuromarketing methods can be expensive and time consuming.
This led us to change our focus over recent years, partly in thanks to the significant improvements in AI, shifting to developing AI-driven solutions. EEG and fMRI gave us data, AI gave us scale. After a decade of gathering ground-truth data, we trained models to predict attention and processing ease without the need for hardware. This evolution, from research to reality, birthed our solutions (junbi and expoze).
And now? We moved from measuring after the fact to predicting before the spend and we’re able to help marketers of the biggest brands in the world make informed, science-driven decisions without the need for costly and time consuming research.
