Company Performance Metrics
Esmee Huggard Williams: Vice President, Consumer and Brand StrategyPast Role: AllRecipes, VP Marketing
Joseph Manalang: Director, Shopper MarketingPast Role: United Online, Director, Strategic Accounts
Allrecipes.com is food-focused social media website where millions of home cooks find and share food experiences through user-shared recipes, reviews, photos, profiles, and blog posts. Founded in 1997, Allrecipes has grown organically through viral word-of-mouth to become the world’s #1 food site and a top 10 social site; Allrecipes.com receives
more than 450 million visits annually from home cooks.
First launched in 1997, the Seattleâ€based site is an indispensable resource for cooks of all skill levels seeking everyday and holiday recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Site traffic peaks at 4 PM daily as cooks seek timely and convenient dinner solutions.
In addition to the US based Allrecipes.com site, Allrecipes has 16 international sites providing authentic and relevant food ideas to cooks around the world.
Allrecipes.com has a number of best selling apps for mobile devices. Allrecipes.com Dinner Spinner is the world's #1 recipe app for iPhones with more than 4.8 million downloads. Allrecipes.com Your Kitchen Inspiration app iPad was just released in the iTunes store in November 2010 and was immediately declared a 'must download for any home cook' by Tech Crunch. Allrecipes is part of Lifestyle Communities @ RDA, a division of The Reader’s Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.
