Company Performance Metrics
- Jonathan Berg: CEO
Alliance is a world-renowned esports organization fielding competitive players across some of the most popular video games in the world. Shortly after Alliance’s inception, their Dota 2 team, headed by Jonathan “Loda” Berg, catapulted to the top of the scene with an innovative playstyle, and went on to claim the Aegis of Champions when they won The
International 2013.
Over the years, Alliance has become one of the most recognizable brands in esports, with acclaimed players such as Adam “Armada” Lindgren leading Smash and a Dota 2 legacy that has created countless memories for fans and players alike.
Since its founding, Alliance has had a Nordic focus. Just like most of their star players, Alliance is based in Sweden. Their relationship with Sweden was cemented in late 2016, when Alliance became an independent, player-owned organization. The move was a natural progression for the organization, as Alliance has always been – and will always be – centered on their players.
