Company Performance Metrics
Alizila is the English news hub for Alibaba Group. We aim to inform and educate brands, investors and media about China’s digital economy and Alibaba’s role within the digital economy.
Our multimedia content educates readers about how the group helps brands and retailers succeed, as well as inform readers about the dynamic and evolving global
consumer market in which it operates.
We offer around-the-clock news coverage during major retail events, such as the 11.11 Global Shopping Festival.
Alicast, our podcast series, breaks down emerging trends in e-commerce, online payments and digital entertainment through interviews with industry-leading research agencies, academics, executives and innovators.
We also publish broadcast-quality B-roll and videos covering company events and innovations, brand partnerships and industry insights.
We amplify our content through ads to our website, newsletter campaigns, social media, and third-party hosting platforms such as Spotify, Apple Podcasts and YouTube.
