Company Performance Metrics
- Jose del Moral: Founding partner
- Jose del Moral: Founding Partner
Alianzo is an engineering company specialized in analytics. They offer comprehensive solutions so that brands and organizations can know in detail their competitive position in the market in order to improve their online marketing actions and raise new ones. Their tools are based on semantic technologies, statistics and big data and analyze
everything that can be measured on the Internet: social networks, blogs, forums, mobile apps, online media...
They are oriented to data as a key source of value for manufacturers and business organizations of the XXI century. They measure, calculate and summarize the information of their clients and competitors and put it in graphic interfaces and formats to be easily read and used later. They are convinced that only with current and verified data may makes it possible to make valid business decisions. Alianzo started in Bilbao in 2004 by an economist lawyer and an engineer. It was the first company in Spain to glimpse the possibilities of the Web 2.0 to improve companies' sales, reputation and customer loyalty and even internal collaboration. First, developing social platforms and then analyzing the results thereof for multinationals like Google, Panda or Starbucks.
