core principal of Alcon's business philosophy in that the Company integrates the optimal incentives and fiscal accountability of independent filmmaking with the principal assets of a major studio alliance.

Alcon is an independent film company in the truest sense given that the Company secures its financial resources independently, thus enabling it to focus on and produce economical, cost-effective content, while offering filmmakers and creative talent a streamlined, non-bureaucratic environment in which to work. Early in its history, Alcon established a long-term distribution arrangement with Warner Bros. Under the terms of the deal, Warner Bros distributes the films Alcon finances and produces while the two companies work closely in the marketing of the films.